On Wednesday, WildlifeDirect initiated a new community enterprise project funded by the United Nations Development Programme (UNDP) and in collaboration with the Her Excellency, The First Lady Margaret Kenyatta in Imbirikani, Amboseli.
The project inception meeting was held at the Big Life foundation bringing together over 100 women from three different groups in the area and representatives from UNDP and the community.
The greater Amboseli landscape plays a major role in Kenya’s tourism industry, however its biodiversity particularly its magnificent its elephants is threatened by habitat degradation and issues of human-wildlife conflict and poaching. The communities in this area practice livestock farming and this is their major source of income. Both livelihoods, as currently practiced, are unsustainable, in terms of both natural resource degradation and the extent to which they conflict with the natural movements of wildlife, in particular, elephants are heavily persecuted due to the damages they inflict on crops.
Under this tremendous project, the women groups will be empowered and trained to come up with new ideas which will be funded by UNDP for a period of one year, in a community where men are considered leaders of household with women playing very little roles. This project proposes to empower the Maasai women to take control of their future and have the capacity to plan and implement their own income generating activities. It will result in the development and marketing of three women’s enterprise utilizing existing groups in the Mbirikani conservancy that are linked to the sustainable use of natural resources.
There is an urgent need to diversify livelihoods in the communities away from both pastoralism and agriculture towards sustainable management of natural resources and other conservation- related activities, so that both wildlife and the communities may continue to co-exist in greater harmony and the ecosystem can be restored to health, providing critical ecosystem services, robust against climate change. This project will help identify potential markets for the women groups and also connect them with buyers for their products.
‘’We need to look at this project at a larger scale and give it the urgency it deserves, we want to make sure at the end of this one year we should have achieved our set goals’’, Paula Kahumbu, CEO WildlifeDirect, said.
‘’it is very important that we quickly agree on the project projects that we need to implement within the stipulated project time that will turn out to be profitable businesses and so I want to thank all the men and women who have come to support this women in this project’’
WildifeDirect will help the women groups in the implementation of the project under the leadership of Community Project Officer, Robert Kaai and Dr.Kahumbu promised to give the women groups enough to ensure the project is a success.
David Githaiga, Team Leader, Energy, environment and Climate Change, UNDP Kenya promised the women groups that UNDP is very much committed to the project, promising the funds for the project are already available. He said the project is a very good initiative to empower women in this region and said the funds will be released in four quarters immediately after identifying the enterprise to invest in.