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Jul 03 2008

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Richard Leakey comments on NGS’s “Gorilla Murders”

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After reading the magazine piece, this is what our Chairman, Richard Leakey had to say

“I am delighted that National Geographic has given such prominence to this species. The fate of the mountain gorilla ranks as one of the most important conservation challenges of the current time”.

I thought it was a comment that everyone would appereciate reading, especially the team on the ground in Congo, and everyone at Nat Geo.

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Jun 30 2008

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“Looking for Miza” our gorilla book is announced

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Well, I can finally tell you about it, the secret project that we have been working on for the last 12 months has been announced. The collaboration with Craig Hatkoff’s Turtle Pond with whom I did “Owen and Mzee” earlier has grown into something none of us could have imagined involving Scholastic, the Clinton Foundation, and the Desmond Tutu Peace Foundation .

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TURTLE POND PUBLICATIONS, SCHOLASTIC AND WILDLIFE DIRECT JOIN TOGETHER THROUGH CLINTON GLOBAL INITIATIVE TO RAISE AWARENESS OF PLANET’S ENDANGERED MOUNTAIN GORILLAS

<!–New Children’s Book Looking for Miza: The True Story of the Mountain Gorilla Family Who Rescued One of Their Own in Bookstores in September

–> New Children’s Book Looking for Miza: The True Story of the Mountain Gorilla Family Who Rescued One of Their Own in Bookstores in September

New York , NY (June 23, 2008) — <!–Turtle Pond Publications and Scholastic, in partnership with Dr. Richard Leakey’s Wildlife Direct, the Desmond Tutu Peace Foundation and the Clinton Global Initiative (CGI), today announced an integrated campaign to raise awareness about, and empower children to help save, Africa’s endangered mountain gorillas.

The campaign was born out of a commitment to action made at the 2007 Clinton Global Initiative shortly after last summer’s tragic massacre of ten of the world’s remaining 700 mountain gorillas, of which, 380 live in the Democratic Republic of Congo’s Virunga National Park. It is a call to action that includes the publication of the children’s book, Looking for Miza: The True Story of the Mountain Gorilla Family Who Rescued One of Their Own (Scholastic Press), and the creation of a multi-platform and standards-based educational initiative that will teach children, teachers and parents about the gorilla crisis.

Available in bookstores nationwide in September, Looking for Miza: The True Story of the Mountain Gorilla Family Who Rescued One of Their Own tells the story of a baby female mountain gorilla, Miza, whose mother was one of the ten gorillas killed last summer. Miza was rescued by her father, Virunga’s legendary alpha-male silverback gorilla named Kabirizi, following the tragedy and was reunited with the rest of her family. Miza almost died, but thanks to the efforts of the Congolese Mountain Rangers and Kabirizi’s troop of 35 gorillas, she has thrived even without her mother. The book brings to light the gorillas’ struggle and underscores the sacrifice and heroism of the mountain rangers and their critical role in the survival of this endangered species.

The book was written by the authors of the #1 New York Times best-selling Owen & Mzee series, Craig Hatkoff and daughter Isabella (9), Dr. Paula Kahumbu and photographer/journalist Peter Greste. Hatkoff’s older daughter Juliana (13) also collaborated on Looking for Miza.

“Miza’s true story is a life-affirming tale of hope and courage. Her dramatic rescue included not only her famous father Kabirizi, but also entailed the diligent efforts of the heroic Congolese Mountain Rangers,” said Craig Hatkoff. “Working with the Clinton Global Initiative, Dr. Leakey and Wildlife Direct and the Desmond Tutu Peace Foundation has been a true privilege for our family. Through Miza, we can teach children early on that they have the power to help save the mountain gorillas. She is the ray of hope that will symbolize our commitment to preserving this extremely fragile species from extinction”

“We are thrilled to again be working with the Hatkoff family and Turtle Pond on this new project,” said Ellie Berger, President, Scholastic Trade Publishing. “The story of Miza is a stirring call to action and an inspiration to children and families around the world. Scholastic is proud to publish this compelling and powerful picture book.”

This will be the fourth inspiring nonfiction picture book written by the Hatkoffs and published by Scholastic about remarkable animals overcoming adversity. Their popular series of issues-based children’s books, including Owen and Mzee: The True Story of a Remarkable Friendship (2006), Owen and Mzee: The Language of Friendship (2007), and Knut: How One Little Polar Bear Changed the World (2007), introduces kids to real world issues and empowers them to effect change on our planet.

Along with the book, Scholastic, the global children’s publishing, education and media company, will launch an in-school, standards-based educational initiative that will make elementary and middle school children, teachers and parents aware of the mountain gorilla crisis and the mission to save them. A specially developed curriculum and online portal produced by Scholastic will be distributed to approximately one million students to teach them about the gorillas, their habitat and the Mountain Rangers, and will empower them to become advocates for the gorillas.

In addition, www.Miza.com, created jointly by Turtle Pond and Scholastic, will offer students up-to-date information on the gorillas brought from Wildlife Direct’s field-based blogs written by the Mountain Rangers and other activities and resources. Students will be encouraged to share ideas about helping the gorillas.

“Were it not for the daily reports from the rangers Innocent and Diddy on their Wildlife Direct blog, we would never have heard Miza’s extraordinary story or learned of the monumental challenges facing conservation of Gorillas in this part of Africa,” said Dr. Paula Kahumbu, Head of Conservation, Policy & Partnerships for Wildlife Direct and Looking for Miza Co-Author. “Miza’s story of courage and hope reminds us that everyone in the world, including children can help to ensure the survival of one of our closest living relatives, the mountain gorillas.”

“We are honored to be partners in the campaign to raise awareness about the effects of war and violence around the world,” said Desmond Tutu Peace Foundation CEO Donna Blackwell. “Miza’s story reminds us that we must take steps to protect those humans and animals that are most vulnerable and to strengthen our commitment to peace in the world.”

About Turtle Pond Publications
Turtle Pond Publications is a private entertainment and media company based in New York. Its interests include a variety of children’s publishing ventures and other media investments including the Tribeca Film Festival; the company’s principals, Craig Hatkoff and Jane Rosenthal, are co-founders of the festival along with Robert De Niro.

About The Clinton Global Initiative
CGI is a non-partisan project of the Clinton Foundation that brings together a community of global leaders to identify and implement innovative solutions to the world’s most pressing challenges. Since inception in 2005, CGI members have made nearly 1,000 “Commitments to Action” to address poverty alleviation, climate change, global health, education, and other pressing issues, and improve over 200 million lives in more than 100 countries. The 2008 CGI Annual Meeting will take place in New York September 24-26, followed by CGI Asia, December 2-3 and the second annual CGI U next spring.
About Wildlife Direct
Wildlife Direct was started by Richard Leakey to create the world’s largest online conservation community and raise awareness and funds for conservation in some of the worlds most endangered and dangerous places. Operating deep in the jungles of eastern Congo, blogs written by rangers last year alerted the world to the crisis facing mountain gorillas in the Democratic Republic of Congo. Ranger Innocent and Ranger Diddy’s voices from the front lines of conservation on their Wildlife Direct blog provide a unique opportunity for anyone anywhere in the world to participate in the conservation of one of the world’s most charismatic and most endangered species: the mountain gorillas. Funds raised through the blogs have enabled the Congolese wildlife authority, the The Congolese Nature Conservation Institute (ICCN) to continue wildlife conservation activities on the ground despite the ongoing crisis. Wildlife Direct will use Miza to raise awareness and support for mountain gorillas throughout their ranges in Congo, Rwanda and Uganda.

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children’s books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company’s Internet Site, www.scholastic.com.
About Desmond Tutu Peace Foundation
The mission of the Desmond Tutu Peace Foundation is to support and promote the creation of a culture of peace throughout the world. In the spirit of founder, Nobel Peace Laureate Archbishop Desmond Tutu, and in collaboration with the Desmond Tutu Peace Centre of South Africa, the foundation is dedicated to advancing reconciliation, peace-building, non-violence, conflict resolution, and ethical leadership so that all may live in a more peaceable and sustainable world.

–> Turtle Pond Publications and Scholastic, in partnership with Dr. Richard Leakey’s Wildlife Direct, the Desmond Tutu Peace Foundation and the Clinton Global Initiative (CGI), today announced an integrated campaign to raise awareness about, and empower children to help save, Africa’s endangered mountain gorillas.

The campaign was born out of a commitment to action made at the 2007 Clinton Global Initiative shortly after last summer’s tragic massacre of ten of the world’s remaining 700 mountain gorillas, of which, 380 live in the Democratic Republic of Congo’s Virunga National Park. It is a call to action that includes the publication of the children’s book, Looking for Miza: The True Story of the Mountain Gorilla Family Who Rescued One of Their Own (Scholastic Press), and the creation of a multi-platform and standards-based educational initiative that will teach children, teachers and parents about the gorilla crisis.

Available in bookstores nationwide in September, Looking for Miza: The True Story of the Mountain Gorilla Family Who Rescued One of Their Own tells the story of a baby female mountain gorilla, Miza, whose mother was one of the ten gorillas killed last summer. Miza was rescued by her father, Virunga’s legendary alpha-male silverback gorilla named Kabirizi, following the tragedy and was reunited with the rest of her family. Miza almost died, but thanks to the efforts of the Congolese Mountain Rangers and Kabirizi’s troop of 35 gorillas, she has thrived even without her mother. The book brings to light the gorillas’ struggle and underscores the sacrifice and heroism of the mountain rangers and their critical role in the survival of this endangered species.

The book was written by the authors of the #1 New York Times best-selling Owen & Mzee series, Craig Hatkoff and daughter Isabella (9), Dr. Paula Kahumbu and photographer/journalist Peter Greste. Hatkoff’s older daughter Juliana (13) also collaborated on Looking for Miza.

“Miza’s true story is a life-affirming tale of hope and courage. Her dramatic rescue included not only her famous father Kabirizi, but also entailed the diligent efforts of the heroic Congolese Mountain Rangers,” said Craig Hatkoff. “Working with the Clinton Global Initiative, Dr. Leakey and Wildlife Direct and the Desmond Tutu Peace Foundation has been a true privilege for our family. Through Miza, we can teach children early on that they have the power to help save the mountain gorillas. She is the ray of hope that will symbolize our commitment to preserving this extremely fragile species from extinction”

“We are thrilled to again be working with the Hatkoff family and Turtle Pond on this new project,” said Ellie Berger, President, Scholastic Trade Publishing. “The story of Miza is a stirring call to action and an inspiration to children and families around the world. Scholastic is proud to publish this compelling and powerful picture book.”

This will be the fourth inspiring nonfiction picture book written by the Hatkoffs and published by Scholastic about remarkable animals overcoming adversity. Their popular series of issues-based children’s books, including Owen and Mzee: The True Story of a Remarkable Friendship (2006), Owen and Mzee: The Language of Friendship (2007), and Knut: How One Little Polar Bear Changed the World (2007), introduces kids to real world issues and empowers them to effect change on our planet.

Along with the book, Scholastic, the global children’s publishing, education and media company, will launch an in-school, standards-based educational initiative that will make elementary and middle school children, teachers and parents aware of the mountain gorilla crisis and the mission to save them. A specially developed curriculum and online portal produced by Scholastic will be distributed to approximately one million students to teach them about the gorillas, their habitat and the Mountain Rangers, and will empower them to become advocates for the gorillas.

In addition, www.Miza.com, created jointly by Turtle Pond and Scholastic, will offer students up-to-date information on the gorillas brought from Wildlife Direct’s field-based blogs written by the Mountain Rangers and other activities and resources. Students will be encouraged to share ideas about helping the gorillas.

“Were it not for the daily reports from the rangers Innocent and Diddy on their Wildlife Direct blog, we would never have heard Miza’s extraordinary story or learned of the monumental challenges facing conservation of Gorillas in this part of Africa,” said Dr. Paula Kahumbu, Head of Conservation, Policy & Partnerships for Wildlife Direct and Looking for Miza Co-Author. “Miza’s story of courage and hope reminds us that everyone in the world, including children can help to ensure the survival of one of our closest living relatives, the mountain gorillas.”

“We are honored to be partners in the campaign to raise awareness about the effects of war and violence around the world,” said Desmond Tutu Peace Foundation CEO Donna Blackwell. “Miza’s story reminds us that we must take steps to protect those humans and animals that are most vulnerable and to strengthen our commitment to peace in the world.”

About Turtle Pond Publications
Turtle Pond Publications is a private entertainment and media company based in New York. Its interests include a variety of children’s publishing ventures and other media investments including the Tribeca Film Festival; the company’s principals, Craig Hatkoff and Jane Rosenthal, are co-founders of the festival along with Robert De Niro.

About The Clinton Global Initiative
CGI is a non-partisan project of the Clinton Foundation that brings together a community of global leaders to identify and implement innovative solutions to the world’s most pressing challenges. Since inception in 2005, CGI members have made nearly 1,000 “Commitments to Action” to address poverty alleviation, climate change, global health, education, and other pressing issues, and improve over 200 million lives in more than 100 countries. The 2008 CGI Annual Meeting will take place in New York September 24-26, followed by CGI Asia, December 2-3 and the second annual CGI U next spring.

About Wildlife Direct
Wildlife Direct was started by Richard Leakey to create the world’s largest online conservation community and raise awareness and funds for conservation in some of the worlds most endangered and dangerous places. Operating deep in the jungles of eastern Congo, blogs written by rangers last year alerted the world to the crisis facing mountain gorillas in the Democratic Republic of Congo. Ranger Innocent and Ranger Diddy’s voices from the front lines of conservation on their Wildlife Direct blog provide a unique opportunity for anyone anywhere in the world to participate in the conservation of one of the world’s most charismatic and most endangered species: the mountain gorillas. Funds raised through the blogs have enabled the Congolese wildlife authority, the The Congolese Nature Conservation Institute (ICCN) to continue wildlife conservation activities on the ground despite the ongoing crisis. Wildlife Direct will use Miza to raise awareness and support for mountain gorillas throughout their ranges in Congo, Rwanda and Uganda.

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children’s books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company’s Internet Site, www.scholastic.com.

About Desmond Tutu Peace Foundation
The mission of the Desmond Tutu Peace Foundation is to support and promote the creation of a culture of peace throughout the world. In the spirit of founder, Nobel Peace Laureate Archbishop Desmond Tutu, and in collaboration with the Desmond Tutu Peace Centre of South Africa, the foundation is dedicated to advancing reconciliation, peace-building, non-violence, conflict resolution, and ethical leadership so that all may live in a more peaceable and sustainable world.

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Jun 26 2008

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Gorillas in the news

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This month seems to be dedicated to Gorillas, the whole world is absorbed with them at the moment. Today the National Geographic screen Gorilla Murders in Washington DC. Everyone is talking about it. I”ll try to watch reactions to it on the news. I was sent these links to more of Ben Stirtons photos and stories which are just adding to the hype. Let us know what you hear!

I am still in Kigali, the capital of Rwanda where internet access is amazingly good. It’s one of those mornings - I know the chaos will hit me (it has been a frantic trip so far) so in these moments of calm I’ve been able to check out the latest online news. I had a wonderful surprise this morning when I read that in USA a man has walked from Seattle to Portland to support the Mountain Gorillas Veterinary Project which is run by Lucy Spelman.

Drew Nichols, a mortgage loan officer did a 10 day, 228-mile walk and raised more than $30,000 in donations and pledges. He is an amazing example of a volunteer who is making a massive contribution. Our own Robert Williams of Ending Charcoal blog is one of our own heros helping gorillas in Congo. In addition we have two other virtual volunteers working with us on specific blogs. It is hugely valuable and we all really appreciate their contribution which is making such a massive difference for us. We encourage any of you to volunteer just sign up here to help, and tell your friends! http://baraza.wildlifedirect.org/virtual-volunteering-for-wildlifedirect/

Some other gorilla news today made me even happier… in Uganda a 38-year-old veterinarian, Dr Gladys Kalema, has just won the prestigious San Diego Zoological Society conservation medal - The 2008 Conservation-In-Action Award. She is recognized for her outstanding conservation work in Uganda, at her organization the Conservation Through Public Health (CTPH), a private non-profit organisation, that promotes conservation and public health by improving people and animal primary healthcare in and around protected areas in Africa.

We fly back to Nairobi this morning - it has been absolutely amazing as you will read and hear in coming posts.

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Jun 23 2008

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Photos from Gorilla naming ceremony

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This is part of a series of posts about our trip in Rwanda. It has been so exciting and there is so much to tell you that I don’t know where to start….Ok, I’ll start with Saturday’s naming ceremony

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When we arrived the venue for the ceremony was already packed with thousands of local people. The setting is amazing - that’s mount Karasoke behind.

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We were witnessing the naming - which Craig Hatkoff one of our Dierctors of WildlifeDirect and my co-author in Owen and Mzee, and his daughter Juliana were lucky enough to actually participate and name a gorilla. The baby they named was called “Mushye” which means ‘new’. I’m going to get her to do a guest post about the experience - so watch out for that post coming soon… for now just imagine yourself emersed amongst about 4000 people and the sounds of an African celebration….

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The music and fanfare was absolutely mindblowing… here are some photos to get you into the mood -you will just have to imagine the loud African beat, the energy, the celebration. It was absolutely incredible.

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The dancers had so much energy it was hard to sit still while they performed

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One of the key stars of the ceremony was Oliver Ngoma from Gabon after naming his gorilla he was asked to give us a taste of his music described as Afro-zouk reggae… he sang a couple of song to the entire audience, a teaser for a major concert in the evening. Everyone was dancing in their seats!

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I couldn’t resist it… so I took advantage of the opportunity to get a shot with the star himself! WOW! He is seriously famous in Africa, ….

On Sunday we went on a gorilla trek …apart from it being the out-of-this-world experience that everyone who has ever met a gorilla has, something particularly unusual and special happened to Craig. I have to download photos and podcast … it’l be in my next post. Hope you can wait!

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Jun 18 2008

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National Geographic profile Innocent and Diddy Gorilla rangers

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Those of you in USA must not don’t miss ON TV Gorilla Murders airs Tuesday, July 1, at 10 p.m. ET/PT on the National Geographic Channel.

National Geographic are doing some amazing coverage on mountain gorillas and have a 12 page article called Virunga Gorillas by Mark Jenkins about it on their online magazine. We are so proud that the work that WildlifeDirect has contributed is getting recognition. We’re especially pleased that the guys on the ground, at the front lines of conservation, whose lives are at risk every day, are correctly given the hero’s status.

“….Over the last year, the rangers have focused their efforts on stopping charcoal traffickers and have become media-savvy bloggers, photographers, videographers, and educators who reach tens of thousands of people around the world through a Web site hosted by the nonprofit conservation program WildlifeDirect, a partner of the National Geographic Society.

National Geographic News interviewed Innocent and Diddy, as they are known familiarly on their blog, about their work and passion. Both men are from Congo. Diddy has worked as a ranger at Virunga for about 18 years, and Innocent has been there for 11 years.

A ranger’s life is difficult. You work in a war zone, at times without pay or food rations. How do you get by?

Diddy: There have been many moments when we worked without getting paid, without food.

When there aren’t problems associated with the war, some people, including some guards, maintain small farms near the park border. From the harvest we could borrow food and make ends meet as we waited for a paycheck.

Innocent: We are assigned to protect nature, and as such we cannot abandon this work.”

Doesn’t it make you want to hug them? Imagine if everyone was this dedicated? I love these guys and had an amazing time with them last year in Congo, and we brought them to Kenya … here are some recollections

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A busy week in Nairobi included tours of parks and city, Diddy described the day he met orphaned baby elephants at the David Sheldrick Trust as the best in his life!

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Innocent meets his first rhino, max - another orphan

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I’m not going to be able to watch the show so please please please give us your reactions here or on their blog gorilla Protection.

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My two weeks in the Congo included three days in the forest with Emmanuel, Diddy and Innocent - meeting their gorilla families -the best days in my life!

Wouldn’t it be amazing if the rebel Nkunda would leave the park and allow Congo to restart mountain gorilla tourism - enabling Diddy and Innocent to continue their work while bringing visitors to meet the amazing Mikeno gorilla families. For now enjoy them virtually on gorilla blog and you can support Diddy and Innocents work to enable them to protect these extraordinary animals and their habitats safe into the future.

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Jun 12 2008

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National Geographic launch Gorilla Murders

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A year has passed since the gorilla killings in Congo and two items caught my attention today.

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Earthtimes online report “National Geographic have announced that On Tuesday, July 1, 2008, at 10 p.m. ET/PT, National Geographic Channel’s “Explorer: Gorilla Murders” reports from eastern DRC, one of the most dangerous places on earth, with the full untold story behind the massacre. Central to the story is Stirton, a South African war photographer with a long history in the region. He was on-location when the murdered gorillas were found and returned to the park for National Geographic to investigate who was behind the killings. In addition to the world television premiere, Stirton’s and writer Mark Jenkins’ reporting is the July cover story for National Geographic magazine. With the first Western journalists to gain access to the gorilla sector of the park since the killings occurred, National Geographic presents exclusive testimonials from eyewitnesses, including Stirton, who discuss the hunt to bring the perpetrators to justice and the desperate efforts to protect the remaining gorillas, including one miraculous infant whose family was among those massacred”.

We followed the gorilla killings on our Gorilla Protection blog on WildlifeDirect and were the first on the ground. For more information about Nat Geo’s Gorilla murders show go to earthtimes online and National Geographic TV shows.

Last week at the fourth China International Press Photo Contest (CHIPP) awards ceremony in Shanghai, 78 works by 30 Chinese photographers and 34 from overseas were unveiled. Prizes were presented in 8 categories. Initially attracting 2,456 photojournalists and photographers from 72 countries and regions, the contest received a total of 28,318 entries in its preliminary phase. “Mountain Gorillas Killed in Democratic Republic of Congo,” a photo taken by Brent Stirton from Getty Images, was named the Best Photograph of 2007. In the picture, conservation rangers from a Congo anti-poaching unit work with villagers to evacuate the body of a mountain gorilla killed in mysterious circumstances at the Virunga National Park in the Democratic Republic of Congo in Africa.

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Jun 08 2008

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Gorilla naming ceremony

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Its the talk of the month. On the 21st of June 20 baby gorillas will be named in special ceremony that attracts hollywood stars like Natalie Portman and Jack Hannah who made a video about gorillas. According to this article “Rwanda is now on a first name basis with their gorillas. In 2005. Rwanda Office of Tourism and National Parks (ORTPN) introduced “Kwita Izina” - a deeply emotional Rwandese cultural baby naming ceremony - to their gorilla population. Since 2005, this annual event has evolved to become the premier tourist event both locally and internationally on the tourism calendar”. The government of Rwanda promotes the event enthusiastically.

Dr Lucy from MGVP and Gorilla Doctors blog wrote about her experience at the ceremony last year and posted an amazing kaleidescope of photos here.

This ceremony came from a tradition of naming children - yes everyone names their baby, but its unique in Rwanda, where it is done in an annual event for the entire community. The Rwandan government has cleverly developed this tradition and promote it for the benefit of mountain gorillas. In his blog, Anderson Cooper believes that gorilla tourism has been central to the recovery of Rwanda’s economy. Photographs and footage for CNN’s Planet in Peril from Rwanda continue to inspire the world about these magnificent animals.

The gorilla naming event is called Kwita Izina and started in 2005 by the Rwanda Office of Tourism and National Parks (ORTPN). Over the past few years, the naming ceremony during which young gorillas get a name, has gained a lot of goodwill and support from conservationists, celebrities and others from all walks of life.

“It is a unique celebration. It is the biggest event of the year. Don’t miss the thrill of Kwita Izina,” read part of an advert in a regional daily announcing the forthcoming naming ceremony to be held on 21 June 2008.

The ceremony is coming to classrooms around the world like room 224 and is even mentioned on Name wire, the product naming blog. Last year baby Ingufu (means strength in Kiswahili) recievd much publicity, his name was in honor of Steve Irwin.

Thousands of people are expected to attend the gorilla naming ceremony, from Rwanda and other nations. Tell us if you are going, and we will let you know if we can make it as well.

Sadly, Nakuringo, a silverback from the Bwindi population of mountain gorillas in Uganda has died of old age. You can read about it here.

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