Article by Njambi Maingi
The month of June, heavily marked and highlighted on the Safaricom Calendar in the WildlifeDirect office in Nairobi, was a definite illustration of the numerous midyear activities planned out for the Hands off Our Elephants Campaign. None of them bigger than the biggest collaboration in Elephant Conservation this year!! What am I talking about,you ask?? The day Kenyan Music Celebrity Juliani and Dr Paula Kahumbu met over lunch at Art Café to discuss everything-Hands off Our Elephants. On this day the ground beneath the elephant poachers feet must have shook.
There is no denying that the best way to reach out to the masses when conveying a message is through the arts, especially through music. It is a powerful tool that easily seeps into our souls, tugging on our heartstrings for our minds and ears to listen. Music and Elephant Conservation were now united, brought together for a common cause, to sing to the world that the fight against poaching will not only be fought on the ground by armed rangers, but alternatively through the power of words and musical instruments in our studios.
With this new concept in mind ,PCI MEDIA Impact , an international leader in Behavior Change Communications, WildlifeDirect and local celebrity Juliani have joined forces to bring to a Kenyan and International Audience, the first ever Anti-Poaching Themed Music Contest, known as THE NDOVU MUSIC CONTEST(Ndovu being the Swahili word for Elephant). This contest will be for the young and old alike from all over the Country, to contribute to conservation through their creativity in song writing, where original elephant conservation songs are to be submitted online to www.ndovumusic.com. This contest intends to inspire the Kenyans to take action in the protection of Elephants and all wildlife, our heritage, through use of musical talents and more.
To commemorate the conception of this great initiative, the Hands off Our Elephants team, treated Juliani to an amazing one-on-one visit with the orphaned elephant calves at The David Sheldrick Wildlife Trust. He got to experience firsthand, the lives of these victims of slaughter, that were rescued from the wild, abandoned for various reasons that include but not limited to human-elephant conflict and poaching which decimates herds of elephants around Kenya, leaving behind traumatized young elephants, uncared for.
At first, cautious of his movements around the calm elephants, Juliani quickly became acquainted, moving between individuals, playing with them, listening to their stories from the care givers(surrogate mothers), he was even comfortable enough to bump heads with a few of the older ones, taking in all their force and energy!
It was love at first sight, as some would put it. But this encounter made it ever more obvious to Juliani and the team, that the poaching scourge is a looming dark reality not only for the African Elephants but also for Kenya’s Economic Future.