FOR IMMEDIATE RELEASE
Contacts: John Heminway / Matthew Ambroziak
Email: firstname.lastname@example.org /email@example.com/ firstname.lastname@example.org
Phone: 917-842-9799 /336.517.6936
Date: January 22, 2014
MOTOR SPORTS CHAMPION ROBERT NIMKOFF DEDICATES WORLD FAMOUS ENDURANCE RACE TO SAVING ELEPHANTS IN AFRICA
Daytona 22 January 2014: It may seem like a wild and crazy idea, but motor sports racer Robert Nimkoff will be racing for elephants on the 25th of January at the 52nd Anniversary Rolex 24 at Daytona. This will be the first time that Nimkoff has dedicated a race to an animal cause. Through the race, Nimkoff will be drawing attention to the crisis facing African elephants. It is estimated that nearly 100 of these magnificent creatures are gunned down each day for their tusks to supply ivory markets in China, Thailand and even the USA. Unless the killing ends, elephants will be gone from the wild in 10 years.
Nimkoff is partnering with Kenya-based WildlifeDirect, a conservation organization that has launched the campaign “HANDS OFF OUR ELEPHANTS”, with the First Lady of Kenya Margaret Kenyatta as patron. African motor sports enthusiasts, along with millions of others worldwide, will be eagerly watching this world famous endurance race. Make sure to pay close attention to the black TRG-Aston Martin Racing car number 009 with Nimkoff behind the wheel.
“I am so outraged that elephants are being gunned down for their two front teeth so that people around the world can have ivory trinkets, that I just have to do something. Elephants are like humans: intelligent, compassionate and family oriented. By partnering with WildlifeDirect, I hope that I can raise awareness and support from my fans and fellow drivers to help to save elephants” said Nimkoff.
WildlifeDirect has achieved national and international fame through its campaign HANDS OFF OUR ELEPHANTS, which has already resulted in the Kenyan leadership enacting new laws that will send poachers and ivory dealers to jail for life. As a partner of the Clinton Global initiative, WildlifeDirect is working closely with Kenyan authorities, the private sector and other conservation organizations to end the illegal trade in ivory, which is a multi-billion dollar business involving criminal cartels and may be linked to terrorism groups including Joseph Kony and Al Shabaab. The poaching of elephants is contributing to local conflicts and international insecurity, as well as posing a threat to the large job-creating tourism business in Kenya and other African countries.
John Heminway, Chairman of WildlifeDirect, says: “Elephants have this incredible knack of bringing unlikely people together. We are truly honored that Robert Nimkoff has chosen to support WildlifeDirect. Through this history-making race he will bring much needed attention to the American public and the world about how they can help end the crisis in Africa.”
About WildlifeDirect: Founded by world famous paleoanthropologist and conservationist Dr. Richard Leakey in 2004. The Chairman is National Geographic award-winning documentary maker John Heminway. His recent film “Battle for the Elephants” revealed the scale of the demand for ivory in China, and won Best Conservation Film award at the 2013 Jackson Hole Film Festival. The Executive Director is Kenyan elephant expert Dr. Paula Kahumbu. WildlifeDirect is a 501(c)3 registered charity and is based in Nairobi, Kenya. The Hands Off Our Elephants Campaign was launched in July 2013.
To find out more go to wildlifedirect.org or Hands Off Our Elephants on FB. # # #
If you would like more information about this topic, please contact Dr. Paula Kahumbu at email@example.com