The Story of WildlifeDirect at PopTech 2009
Category: Uncategorized | Date: Nov 18 2009 | By: Maina
Last month, Paula attended the Pop!Tech conference as one of the 16 fellows from around the world who were recognized for their work in social innovation. As we told you earlier, Paula took the story of WildlifeDirect and how it impacts on conservation mostly in Africa. From what we can tell, she was quite impressive. Not very surprising since the WildlifeDirect idea is revolutionary, innovative and efficient.
I say Paula and the WildlifeDirect story was impressive since now some of those who heard it, and have been studying it ever since, have started praising it as “The Right Way To Use Social Media for Fundraising.” Other NGOs are also telling of their intention to adopt this method seeing that it has been successful.
Writting on her blog, one Social Media ‘guru’, Beth Kanter, uses the WildlifeDirect example to demonstrate how NGOs can build their networks and raise funds to support their causes. She says:
“A compelling example good social media fundraising practice comes from WildlifeDirect, a nonprofit based in Nairobi, Kenya founded by Dr. Richard Leakey. According to Paula Kahumbu, Executive Director, their approach to fundraising was to build a worldwide online conservancy community.”
She then tells of the rapid growth of the great idea that is WildlifeDirect, saying, “In 2007, WildlifeDirect had 7 blogs in the Democratic Republic of Congo written by conservationists in the field. These blogs raised $350,000 to pay rangers salaries and help save mountain gorillas in the Virunga National Park.”
Paula is quick to attribute the great success of WildlifeDirect to our relationship with our donors. She says “Two years later, have over 70 blogs, donations have risen 4 fold, as has website visitation. We treat our donors as partners in our programs.”
So there you have it. It is not just about the growth of WildlifeDirect. We dont do these thing by ourselves, we do them because you have become our partners. Everyone who donates on WildlifeDirect is considered a partner. As Paula tell the story of Anthony Kasanga and the Lion Guardians in the video, she demonstrates the strength that WildlifeDirect draw from donors - from YOU.
Thank you all for supporting us.
TEDx Nairobi: Engaging Conversation on Conservation in Africa
Category: Africa, WildlifeDirect news, conservation, wildlifedirect | Date: Nov 17 2009 | By: Maina
Paula was one of the speakers in a recently held Technology conference in Nairobi. Mark Kaigwa (aka mkaigwa), one of the friends of WildlifeDirect, who was attending the conference on 8 August 2009, wrote the great entry about Paula’s presentation reproduced below. Thank you Bwana Kaigwa.
Engaging Conversation on Conservation in Africa
Posted on Tuesday, 17 November 2009 by mkaigwa

Paula at TEDx Nairobi (Photo via mkaigwa)
A self-confessed tree hugger, Paula Kahumbu opened by reminding us how extraordinarily privileged Kenya is as a country as far as diversity is concerned, and how most times, it’s taken for granted by Kenyans themselves. By demonstration when she asked to see those in the crowd who had been to a National Park in the last month, only a handful inferred to the affirmative. It brought life to her statement!
She shared on how Kenya has one of the world’s largest diversities of bees – over 1500 species. We assume the Maasai Migration is going to be around for generations (for those who’ve not seen it already.)
Her second confession was that she didn’t have a television. Her veranda is her television from her home on the edge of the Nairobi National Park and you can always follow her amazing tweets and extraordinary wildlife pictures.
Paula elaborated her reason why she’s a wildlife conservationist and set out to make a case. “We’ve often been told that wildlife is crucial to the economy and our economic development. However, we’ve been misled to believe that it is important for tourism alone.”
“The world’s current population is 6.9 Billion people. We’re far too many people for the planet…,” as Paula showed and while we’re now aware of our carbon footprint, we shouldn’t forget our ecological footprint. We’re using the earth, our forests, our seas and changing the landscape faster than it can regenerate itself.
“Over 1000 species are disappearing every year,” she stated. Adding that two-thirds of these species have named, they’re yet to be classified and already disappear off the face of the earth. 25% of our mammals are facing extinction. A sad reality to come to terms with.
Paula went on to share information from a recent study done in the United States where scientists conducted research and studied how valuable insects were to the economy. As insects performed basic services for human beings and the value in a year is $57 Billion and that’s a service that is free; remarkable.
The US is facing a major crisis with their bees, having lost around 80% of their bees. Bees contribute about $15 Billion a year to the US economy and that brought home a stark reality of the situation, given that Kenya has one of the largest biodiversities of bees.
She went on to elaborate on the current drought in Kenya (which has since turned into rains, and occasionally floods in some provinces). The reason why this drought is hurting, Paula said, was because we have degraded our landscapes to such an extent and silt is filling up our dams and the water is unable to penetrate the soil and replenish the reservoirs.
The global cost of saving our protected areas is $45 Billion a year for the whole world. The estimated value of these protected areas in terms of ecological services is actually $5 Trillion. She jokingly asked Aly Khan Satchu what the return on investment was.She brought the point back to order that we’re losing the race with our environment and examined the situation in Kenya with the Kenya Government and she frankly admitted that we’re losing the race to conserve our wildlife.
She also told the amazing story behind Owen and Mzee, her award-winning children’s book about a hippopotamus and a tortoise. Paula was working for Bamburi Cement in the coast running a small sanctuary, using a rehabilitated quarry where they kept hippopotamus after the aftermath of the 2004 tsunami that hit the coast just outside of Malindi.
The story, involves a hippopotamus calf that was orphaned during the tsunami and had to be taken care of. The 1 year-old hippo mistook a Seychellois tortoise for its mother, and not longer after the first pictures were taken, they quickly became viral and were abuzz all over the internet.
People were soon calling, texting and emailing asking how the tortoise and baby hippopotamus were. By this time, they had both been named, the hippo; Owen, after the man who caught him and the tortoise; Mzee – a respectful Swahili word for elderly person.
So they started a diary, written by a man who had been working at the sanctuary for 25 years, Steven Twaid. He would show what was happening with Owen and Mzee as they played, swam and grew closer together. Soon, they had over 500,000 people reading and keeping up with the life of Owen and Mzee every month. From this, they developed the children’s book – Owen and Mzee.
The book has since sold over 1 million copies and is in 24 languages across the world. From this, her meeting with Dr. Richard Leakey lead to her running Wildlife Direct which has grown from 7 blogs to over 115 different blogs, each with its own set of bloggers, volunteers and fundraisers. They’ve since raised over $1,000,000 since 2007 and now, enable people all over the world to donate and adopt projects and conservancies as they support them.
An example she raised was in the Maasai Mara where, after the post-election violence, the Maasai Mara needed funds to sustain its conservation efforts to cover the shortfall due to the nosedive in tourist revenues. They raised $280,000 towards this effort.
She spoke of the Lion Guardians project with Anthony Kasanga, a 23 year old Maasai man who is a poacher turned Lion protector. The Maasai people, as a rite of passage, have their young men kill a lion. Anthony, together with the Lion Guardians, has been able to raise $28,000 and develop a strong international following as he educates Maasai in the region on how and why to protect lions.
Paula shared on a trend that Wildlife Direct began noticing – lions were being poisoned with a cheap over-the-counter pesticide called Furadan. Kenya’s already lost 85% of lions as a result of poisoning. The impact on tourism, if this trend continues would be devastating. Luckily, Wildlife Direct rallied support and was even contacted by the US-based manufacturer of the pesticide, who agreed to take it off the market in Kenya, Uganda and Tanzania.
The challenges for Wildlife Direct include raising support, especially in this period of the recession and developing the technology from their base in Kenya. Changing perceptions from a reliance on governments to bring environmental change is something Wildlife Direct is set on developing in Africa
A key strength of Wildlife Direct is its transparency, where all support is accounted for and results are documented by the bloggers and every action is shown and shared. The tangible impact shown to the world, shows the potential of the model behind Wildlife Direct which can be replicated and applied to different fields such as poverty alleviation and education.
Tags: biodiversity, conservation, environment, extinction, furadan, Masai Mara, Paula Kahumbu, poisoning, population, species, TEDx Nairobi, wildlife, wildlifedirect
The Pain of Saving the Mau Forest Complex
Category: Africa, Climate change, Forests, Masai Mara, Mau Forest Complex, conservation, drought | Date: Nov 17 2009 | By: Maina
Kenya just recently went through the most devastating drought in decades. It is believed that in some parts of the country, this drought was made worse by forest destruction and the resultant drying of rivers. The most dramatic case of rivers drying was experienced in the areas which source their water from the Mau Forest Complex. The Mau is the largest continuous forest area in East Africa and is the source of many rivers including the Mara River, which runs through, and is the lifeline, of Kenya’s most celebrated wildlife conservation area - the Masai Mara National Reserve.

The Mau Complex in Kenya (Map: BBC News)
For years, the Mau has suffered severe destruction as land hungry Kenyans invade the forest, sometimes with government consent and fraudulently issued legal land ownership documents. According to the BBC “During the past 15 years, more than 100,000 hectares - one quarter of the protected forest reserve - had been settled and cleared.” About 20,000 families had settled in the forest.
In the last few years, the government has been working on the removal of these illegal settlers from this forest complex which is the largest of the country’s 5 most important ‘water towers’. Now it seems that the government is succeeding, but it has not been - as usual -without its fair share of politics. Of course, where voters are concerned, the politicians will take sides depending on which block of the electorate they want to align themselves with.
That said, the first batch of illegal settlers started leaving the forest a couple of days ago. This, in environmental terms is good as the government has promissed to plant 100-million trees to replace those felled by the settlers. It is a good start but it will definitely take decades before the rivers of the Mau can once again flow as they did before the 1990s.
This eviction however introduces a sad humanitarian crisis since many of the evictees have nowhere else to go. Many have resigned to a life of squalor on the outskirts of the forest, along major roads. The government says it has plans to resettle those who are genuinely homeless in the same fashion it is assisting the IDPs who resulted from the violent fallout from the disputed 2007 presidential elections. We however know how these things work.
To really know how the government is likely to deal with this huge humanitarian burden, you just need to reflect back to the case of evictees that came from the Mount Kenya Forest. This particular group had been living in the forest when the colonial government demarcated the forest reserve in 1950. In 1989 however, they were evicted after they started encroaching further into the forest. Since then, they stayed by the roadside until July 2009 when they were allocated land in Laikipia area north of Mount Kenya. They had been on the roadside for 20 years.
Is the eviction of 20,000 humans out of the forest a good thing? I would say yes. They need to get out so that the work of rehabilitating the forest can start in earnest. But, the government should act with haste to find alternative agricultural land to settle these people so that they can once again engage in economic activities that help in building the nation.
Evictees cannot be allowed to go back to the Mau. That would make matters worse. They should not be relocated to another protected area. There are still large tracts of land owned by a few rich Kenyans. Such land is lying idle and underutilized despite the fact that it is in prime agricultural areas. The government should force these greedy landowners to sell this land and use it to settle the landless.
Tags: Climate change, eviction, forest, Kenya, land, Masai Mara, Mau Forest Complex, Mount kenya, tree planting
Childs death to Furadan not an isolated case
Category: Poisoning wildlife, wildlifedirect | Date: Nov 16 2009 | By: paula
After WildlifeDirect spoke to the father of 3 year old Kimutai last week there has been a flurry of media regarding this case. National Geographic also interviewed the childs father and the manufacturers of Furadan, FMC claim to be conducting their own investigations . This is not the first time that a human being has died from ingesting deadly amounts of carbofuran, however it is the first time that it has gained media attention and a response from FMC in Kenya.
No reporting or under reporting of pesticide poisoning suggest this is probably not an isolated case
According to our sources in Uganda, a young man died in Uganda after ingesting Furadan last year. Although reported to FMC, we are told that FMC apparently have not responded to that incident. In the case of Kimutai the story reached the media because of a coincidence - the father knew a journalist who happened to be aware of the campaign to ban carbofuran in Kenya. Kimutai’s father told me that he fears that thousands of others may have been affected and have simply not reported the incidents. In rural Kenya autopsies are not conducted - and so the evidence trail ends.
A report compiled by the international crop research institute ICIPE states that 97.5% of Kenyan green bean farmers use pesticides and all are purchased in AgroVet stores. The ICIPE report also claims that
With such a high rates of maladies associated with pesticides one would expect the regulations to be stringently enforced. They are not. Kimutai was buried without an autopsy being conducted and according to his father, no record of the pesticide poisoning was forwarded to higher government offices. It seems that Kimutai represents an incident that never got recorded even as a statistic, even FMC cannot be sure that he died of Furadan poisoning. There were no tests, no documentation and apparently no death certificate. We agree with his father believes that this lack of reporting may be concealing a serious problem in farmlands across Kenya.
What does the Furadan label actually communicate?
I have been asking people to read the Furadan label and tell me what it means
Two people have told me that it is a pest killer for any form of pest from insects to rats to lions - this they know from recognizing the packaging and from previous experience. Two people thought it was a dusting powder for dogs against ticks - indeed the packaging for tick powder is in an identical container and may explain why Maasai herdsmen are trying to use Furadan on sheep. At half the price it’s a simple economic decision.
One person thought it was for malaria - the yellow square with x in side it is apparently a symbol used on malaria medicine.
None of the 5 people asked thought it was a deadly toxin. They associate a skull and cross bones with that. None of the people I interviewed could explain what the six symbols in yellow at the bottom meant. Before I share with you recordings of farmers trying to explain - please send me your thoughts - what do you think the 7 symbols in yellow boxes at the bottom of the label mean?
Status of Furadan Buy-sback in Kenya
We can also confirm that while the availability of Furadan in Kenya is down, it is by no means gone from the Agrovet outlets. I personally visited several Agrovets in and around Nairobi and can confirm that it cannot be found anywhere near the headquarters of Juanco, the Kenyan distributor. Most Agrovets said they thought it has been banned by the government, however they admitted that it could be found in certain Nairobi stores, in major seed outlets and in up country Agrovets.
We have just received a report that it is available in Eldoret, a major agricultural town in central Kenya. WildlifeDirect has been collaborating with FMC on reporting the presence of Furadan in Kenya but we remain dismayed at the lack of information regarding how much Furadan has been bought back, from where, where it has been taken or how it will be disposed. We have had no response to a series of emails to FMC on these issues. Our greatest fear is that tons of the product may have simply been moved to border towns just outside of Kenya where we know the Agrovet stores are fully stocked with the deadly pesticide.
Ban Carbofuran in Kenya and Africa to save people and wildlife
WildlifeDirect and other conservation organizations in Africa are proud to be associated with National Geographics Derek Joubert who says “We need to use whatever networks we’ve got, whatever political power we’ve got, to impose on FMC to pull this product out of Africa—that’s the bottom line.”
Tags: Africa, carbofuran, conservation, death, farming, furadan, Kenya, Lion, Lions, National Geographic, pesticide poisoning, pesticides, wildlife, wildlife poisoning, wildlifedirect
The poisoning of Kenya’s lions
Category: Africa, Poisoning wildlife, big cats, poaching, wildlifedirect | Date: Nov 10 2009 | By: paula
Dear all,
After the death of a child in Kenya from ingesting Furadan, and with the US Environmental Protection Agency banning carbofuran in America, we feel that there is no justification for delaying banning it in Kenya.
Watch this video and share with your friends. Please support our campaign to save lions.
Thank you
Tags: FMC, furadan, Kenya, KWS, Lion, lion poisoning, Lions, Paula Kahumbu, richard leakey, Tanzania, wildlife poisoning, wildlifedirect, wildlifepoisoning
Lion vs warthog mashup
Category: Africa, Lions, Podcasts, conservation | Date: Nov 03 2009 | By: paula
I am amazed! Someone took our blog post and podcast about lion vs warthog in the Masai Mara and mashed it up to produce this great Youtube video!
Thank you Tigersandme!
And all of you out there please feel free to do the same - send us links to your mashups!
Tags: conservation, Kenya, Lion, Lions, Maasai, Masai Mara, warthog, wildlife, wildlifedirect
Halloween Owls and witches in Africa
Category: Africa, South Africa, furadan, wildlife trade | Date: Nov 01 2009 | By: paula
Someone asked me if we go ‘trick or treating’ in Africa to celebrate Halloween. Apart from expatriates, we generally do not. In fact many Africans may be surprised at the idea of celebrating scary superstitions.
Sadly superstitions abound in Africa and often to the detriment of wildlife. In South Africa it is believed that consuming the eyes of vultures will give you good eyesight.
According to Kobus du Toit
“The vulture is used because of its good eye sight and local people believe if they use certain parts of the bird (head) that it will help them to see in the future”
He recommends the banning of carbofuran because “Companies develop toxic products to be used in first world countries in a responsible way. When third world countries used these products it is not usually for the primary cause what the product was developed. When a product is misused as in the case of Furadan a company can be responsible to the extinction of a species (e.g. Cape vulture in South Africa). The monetary value that a company can earn in a third world country will never match the negative publicity when a species is exterminated from the earth”
Owls are feared around the world and in Africa are viewed as the dreaded bearers of bad fortune and are killed indiscriminately in many parts of Africa, nests are often raided and eggs smashed or chicks killed.
Fortunately its not all bad news as some brave people are trying to change cultural traditions to save owls. Darcy Ogada and Paul Murithi have been monitoring the rare and beautiful Mackinders owls in an agricultural area of Kenya where such cultural taboos abound .
From a study of 16 pairs of owls, Darcy and Paul noted that some farming practices threaten this population, particularly the poisoning of owl prey with pesticides. They found that 28% of farmers said they controlled vertebrate pests using pesticides, but they believe the figure to be much higher and note “we also noticed that carbofuran (tradename Furadan) was often misused to kill vertebrate pests”.

To change perceptions about owls and therefore save them, Paul and Darcy are promoting owl tourism, these beautiful owls are a draw for bird tourists and the income generated from this supports individual farmers and community projects. Farmers who benefit from owl tourism are likely to know about owl diet and habits. Paul is hoping that this will be key to saving them.
This work has not gone unnoticed as Tony Warburton of the World Owl Trust has noted
“In his village of Kiawara near Mount Kenya, Paul has defied his community’s traditional fears by using owls as a tourist attraction. For the past five years he has been feeding and protecting owls in their natural habitat in the forest near his home. This has resulted in some 26 birds becoming habituated to human presence, some of which perch calmly in the branches of nearby trees, while others roost by day in caves scattered across the forest. He has erected roadside signs to attract foreign tourists who pay Paul to guide them to view these elusive birds. Thus, he has demonstrated to his fellow villagers that wildlife – even owls – can provide them with a source of income if only they and their habitat are protected. To reinforce this message, Paul encourages them to appreciate the enormous value of the birds by providing the same services to local people, free of charge. Truly a ‘Champion of Owls’ if ever I heard of one”.
Tony has nominated Paul for an award for his brave dedication to changing taboos about owls, and to encourage him to continue. We congratulate Paul and wish everyone a very happy Halloween.
Tags: Africa, conservation, halloween, Kenya, Owls, wildlife, witches


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