http://baraza.wildlifedirect.org/2008/04/09/halting-wildlife-poisoning/ News from the WildlifeDirect team Sat, 11 Oct 2008 13:26:05 +0000 http://wordpress.org/?v=2.3.3 http://baraza.wildlifedirect.org/2008/04/09/halting-wildlife-poisoning/#comment-446 Dipesh Pabari Fri, 11 Apr 2008 11:09:02 +0000 http://baraza.wildlifedirect.org/2008/04/09/halting-wildlife-poisoning/#comment-446 Mass Media is not always an effective approach and the media always has to be approached with caution. Whilst there are certain issues that benefit from media, certain issues that can be sensationalised (and poisononing is just one of those typical "sexy" stories that the media loves) must be viewed in terms of how much impact that the media will have to actually reaching the objectives of the campaign. If the authorities feel that they are being accused unfairly (whether it is true or not), they can and will make life difficult for those working on the ground. We must always approach the media to see how it can best serve the purpose Mass Media is not always an effective approach and the media always has to be approached with caution. Whilst there are certain issues that benefit from media, certain issues that can be sensationalised (and poisononing is just one of those typical “sexy” stories that the media loves) must be viewed in terms of how much impact that the media will have to actually reaching the objectives of the campaign. If the authorities feel that they are being accused unfairly (whether it is true or not), they can and will make life difficult for those working on the ground. We must always approach the media to see how it can best serve the purpose

]]> http://baraza.wildlifedirect.org/2008/04/09/halting-wildlife-poisoning/#comment-444 sauwah Thu, 10 Apr 2008 20:11:08 +0000 http://baraza.wildlifedirect.org/2008/04/09/halting-wildlife-poisoning/#comment-444 thank you and it is about time for the Kenya government, wildlife conservation organizations and people like you to educate the public on the evils of poisons and the destructive side effects of using it. can you get mass media and journalists to get involved? thank you and it is about time for the Kenya government, wildlife conservation organizations and people like you to educate the public on the evils of poisons and the destructive side effects of using it. can you get mass media and journalists to get involved?

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